Langston Hughes Essays (488 words) - Jazz Poetry, Harlem Renaissance

Langston Hughes Doorknobs Langston Hughes is considered by many readers to be the most significant black poet of the twentieth century. Except for a few examples, all his poems are about social injustice in America. The somber tone of his writing often reflected his mood. Race relations were present in almost his whole career, following him from his first poem to his last. The poem Doorknobs was written in 1961 after his subpoena to appear before Senator McCarthy for subversive activities. Although many other poems by Hughes deal with prejudice, race, or politics, Doorknobs deals with life itself. Hughes anger over the political attacks are seen on many of his poems. Hughes Doorknob describes a child who seems to be afraid of life and afraid of the adults in his life By the end of the poem this child is now an adult himself who appears to be insecure, and perhaps, afraid of life itself. This man portrays a sad, non-confident, scared life as we can see on the lines 1 to 3. We experience first hand the lack of control, the terrorizing feelings this door holds for this child: The simple silly terror of a doorknob on a door that turns to let in life From lines 4 to 10, we can assume that we are reading of a child who is terrorized of the grownups that live with him; perhaps he is an abused child: on two feet standing, walking, talking, wearing dress or trousers, maybe drunk or maybe sober, maybe smiling, laughing, happy, maybe tangled in the terror of a yesterday past grandpa Lines 11 to 15 reinforce the terror this child is feeling and carrying with him. It is apparent that the child is experiencing some kind of abuse, either mental or physical: when the door from out there opened into here where I, antenna, recipient of your coming, received the talking image of the simple silly terror From lines 16-25 Hughes repeats the first stanza of the poem with minor changes to the order of t the words; this perhaps is now when the child is now remembering his past. Another interpretation is that when the child became a grownup instead of being afraid of the adults in his life, he is afraid now of life itself, and death. of a door that opens at the turning of a knob to let in life walking, talking, standing wearing dress or trousers, drunk or maybe sober, smiling, laughing, happy, or tangled in the terror of a yesterday past grandpa not of our own doing. Doorknobs is a sad poem; the poem deals with the struggle and search for identity, and a struggle of the individual vs. the Universe. The mood is fear, and perhaps terror of his surroundings. At the end, we are left with the feeling that the child went on living his life in terror and afraid of everything that surrounded him even after becoming an adult.

My Professional Career Goals Essay Example

My Professional Career Goals Essay Example My Professional Career Goals Essay My Professional Career Goals Essay I am determined to work in a Career field that will offer me the opportunity to do something that I enjoy doing as a job. My objective career goal is to work as a medical officer in the United States Army, specifically a Licensed Clinical Social Worker (LCSW). I have thoroughly considered the skills that I presently have and the abilities that I need to either change or perfect. I been embarking on more educational avenues since I have being in the army to get close to this career goal. The ultimate goal I set out for myself was to get accepted in the United State Army Masters of Social Work Program.The program is one that helps determined individuals work on acquiring their Masters Degree in Social Work Services and become officers in the United Army. As I am already in the field of psychology I though a special interest in the Social Work Services and have come to enjoy working in this department. My professional career goal is to get the schooling through the Army because it is al l paid for. Finish my obligation and try to retire from the Army after 20 years of service. I know once I complete my service, I can always work for the federal employee for the Army.Also one may ask the question, but why social work services? I have always been interested in working in the medical field because I am good understanding people and can be a good listener and also because it is a respected profession. I have spent time in many different types of jobs in my short time in the Army but one of the fields I enjoyed the most The Department of Social Work Services. It has become a commonly acceptable practice that we use different methods of learning to obtain information. Information technology allows us to easily identify with the various aspects and methods of social learning.The Web has also made it so easy to collaborate with other student in the process of learning and training. In pursuit of my short term goal which is to attain a Bachelor’s degree in Clinical P sychology, I have taken a few online courses to include this class and it is amazing how much information and insight I have been able to obtain from other students from the online environment. I was also able to obtain an undergraduate certificate in Terrorism and Homeland Security by online education. I am getting closer and closer to finishing my Bachelor’s Degree in Psychology.Online Education has made my dream meeting all the requirements of the Masters Program possible. The ability to share information with others in a participatory manner has allowed me to see and learn from my peers. The online method of learning brings synergy to the table and can also be very effective within the professional arena. I can’t emphasis enough how I’m able to learn from others in the comfort of my own living room or office. In the world of web learning, I’m able to keep up with current information concerning my career options as well as keep up with advancing techno logies within my career.According to the Bureau of Labor Statistics the Employment of healthcare social workers is expected to grow by 34 percent, much faster than the average for all occupations in the United States. As baby boomers age, they and their families will require help from social workers to find care, which will increase demand for healthcare social workers. The average full-time medical social worker earned $50,500 per year as of 2011, according to the U. S. Bureau of Labor Statistics, but wages varied over a wide range with those workers that holds a masters degree in any subject averaged approximately $12,000 more in annual income.Career progression in this field is very rapid because of the constant need and demand for Licensed Clinical Social Workers. I do know that I will have to improve on any skills that could help in making me more sought after; for example a manager could be one that has knowledge, skills and interests in many areas but has no real specialty. T hen there is the professional manager who will conform to the skills, competence and/or character which is expected of a properly qualified/experienced person. I also know I have work to do and things to learn as well as ideas to offer.I see another thing I will need to do and that is to place more emphasis on my writing skills and hopefully I can better myself within the next two years. I know that I still have a way to go in order to reach my goal; but I can withstand all I will need to in order to make dreams come true. With the above plan of completing my Bachelor’s Degree and Master’s Degree, I can be that ultimate military social worker.Cited Sources Eliminating Mental Health Disparities tmhguide. org Health Careers Center is a division of Mississippi Hospital Association. (2002-2004). Health Care Administrator. ttp://www. mshealthcareers. com/careers/healthcareadmin. htm Individual Development Plan fsa. usda. gov/FSA/hrdapp? area=home;amp;subject=trai;amp;topi c=idp Landis, S. (2002). Career Goals. Mountain Area Health Education Center. http://depts. washington. edu/ccph/pdf_files/Landis%20%20Career%20Goals. pdf Occupational outlook Handbook bls. gov/ooh/Community-and-Social-Service/Social-workers. htm#tab-5 Promoting Mental Health in the Web 2. 0 Era (updated version) by Instut Douglas slideshare. net/institutdouglas/promoting-mental-health-in-the-web-20-era-updated-version

Career Zone Interest Profiler Assignment Example | Topics and Well Written Essays - 250 words

Career Zone Interest Profiler - Assignment Example Managers, education programs or rather career related programs must never use the results as a screening process for training or jobs. Generally, from the Interest Profiler results I obtained, I can comment that most of the jobs I have an interest on have the code EC. This code often implies personalities who in most instances have an interest on Enterprising. In addition, it also implies people with a higher preference on Convectional environments. Furthermore, this code implies individuals who value independence a lot with inclusion of proper working conditions for their occupations (Career Zone California). Actually, a keen evaluation of my results provides various other codes such as the ERI, CES, and ESC among others. These codes relate a lot to the most common code (the EC) particularly with regards to having a greater value on independence. Further, my results portray that I have I great interest on managerial positions, for instance, Architectural and Engineering Managers, Loan Officers, Information Technology Project Managers, Morticians, Undertakers, and Funeral Directors, Supply Chain Managers, etc. This is particularly because of the fact that most of my job preferences have established that I have a greater Convectional interest and most of my preferences relate to Enterprising, Investigative, Social or Realistic environments (Career Zone California). Moreover, the results show that most of my interests are business oriented, particularly with regards to controlling, coordinating as well as the managing of business

Advertising through social media is mor affective than traditional Essay

Advertising through social media is mor affective than traditional form of advertising - Essay Example Due to huge competitive market scenario, it is pivotal for every organization to use more effective advertising strategy to influence the mind of viewers. Social media advertising is perfect medium for every organization to make customers fell valued. This essay will discuss about social media advertising which is more effective than traditional advertising. The emergence of social media has provided perfect platform for every individual all over the world to connect with each other via internet. It has become pivotal for every organization to connect with customers efficiently and swiftly (Lovett, 2011, p.18a). The application of social media in regard to advertising or linking with customers cannot be ignored (Lovett, 2011, p.18b). Customers are regarded as the crucial part for every organization to maintain its sustainability for forcible future (Hoverstadt, 2011, p.82). Every business is trying their utmost best to reach out to people with the help of social media and gain attention of new leads, service and feedback. Social media has become inevitable part of every user where they can share their views and opinions. The immense growth of this technology is solely due to the ability of producing contents, which are user-generated. Technology has changed the life of every people. In case of advertising and marketing of products, the utilization of social media has become as beneficiary factor for every organization (Li and Poser, 2008, p.95). The tool of social media is totally different from traditional marketing and advertising. The significant impact of social media sites on human beings is immense. This huge impact of social media sites cannot be replaced by any other form of communication tool (Rantanen, 2005, p.3a). This is basically due to the fact that there is gradual increase in number of user. Every organization wants to gain new clients and

Smart Systems And Smart Materials

Smart Systems And Smart Materials Science and technology has made amazing developments in the design of electronics and machinery by using standard materials, which did not have particularly special properties (i.e. steel, aluminum, gold etc). Imagine the range of possibilities, which exist for special type of materials that have properties scientists can manipulate. Some such materials has the ability to change shape or size or simply by adding a little bit of heat, or to change from a liquid to a solid almost instantly when it is near a magnet; these materials are called smart materials. Smart materials are the materials that have one or more properties that can be dramatically altered. Most everyday materials have physical properties, which cannot be significantly altered; for example if an oil is heated it shall become little thinner, whereas a smart material with variable viscosity may turn from a fluid which flows easily to a solid. A variety of smart materials already exists, and is being researched extensively. These includes piezoelectric materials, magneto-rheostatic materials, electro-rheostatic materials, and shape memory alloys. Some everyday items are already incorporating smart materials (coffeepots, cars, the International Space Station, eyeglasses) and the number of applications for them is growing rapidly. Each individual type of smart material has a different type of property which can be significantly altered, such as viscosity, volume, and conductivity. The property which can be altered influences what types of applications the smart material can be used for. Smart systems and smart materials Smart structures are the new emerging materials systems which combines contemporary materials science with information science. The smart system is composed of these:- sensing, processing, actuating, feedback, self-diagnosing and self-recovering subsystems. These system uses the functional properties of advanced materials to achieve high performances with the capabilities of recognition, discrimination, and adjustification in response to make change of its environment. Each component of this system must have functionality, and the entire system is integrated to perform a self-controlled smart action, similar to a living creature that can think, make judgment and take actions. A smart system can be considered as a design philosophy that emphasizes predictivity, adaptivity and repetivity. A smart system/structure is defined as a non-biological physical structure having the following attributes: (1) a definite purpose; (ii) means and imperative to achieve that purpose; and (iii) a biological pattern of functioning. Smart materials are the subset of the smart systems, i.e. smart structures at the microscopic or mesoscopic scales. Smart systems are the non-biological structures which means that the system functions as a biological system rather than the pattern of functioning as a Turning machine. These materials will generally include at least one structural element, some for means of sensing the environment and its own state, and some type of processing and adaptive control algorithm. Science and technology in the 21st century will have to rely heavily on the development of new materials that are expected to respond to the environmental changes and manifest their own functions according to the optimum conditions. The development of these materials will undoubtedly be an essential task in many fields of science and technology such as informatics science, micro-electronics, computer science, medical treatment, life science, energy, transportation, safety engineering and military technologies. Materials development in the future, therefore, should be directed toward creation of hyperfunctional materials which will surpass even biological organ in some aspects. The present materials research is to develop various pathways that will lead the modern technology towards the smart sy stems. Types of Smart Materials Piezoelectric materials:- Piezoelectric materials have two unique properties that are interrelated. When a piezoelectric material is deformed, it gives off a small but a measurable electrical discharge. Alternately, when an electrical current is passed through a piezoelectric material it experiences the significant increase in size (approx. up to a 4% change in volume) Piezoelectric materials are widely used as sensors in different type of environments. They are often used to measure fluid composition, fluid density, fluid viscosity, or the force of an impact. An example of a piezoelectric material in everyday life is an airbag sensor in our car. The material senses the force of an impact on the car and thus sends and electric charge deploying the airbag. Example of Piezoelectric materials Electro-rheostatic (ER) and magneto-rheostatic (MR) materials:- Electro-rheostatic (ER) and magneto-rheostatic (MR) materials are fluids, which can experience dramatic change in their viscosity. These type of fluids can change from thick fluids (similar to motor oil) to nearly a solid substance within a span of a millisecond when exposed to a magnetic or an electric field. The effect can completely be reversed just as quickly when the field is removed. MR fluids experience viscosity changes when exposed to a magnetic field, while ER fluids experience similar type changes in an electric field. The composition of each type of smart fluid varies widely. The most common form of MR fluid consists of the tiny iron particles suspended in oil, while ER fluids can be as simple as milk chocolates or corn-starch and oil. MR fluids are mostly being developed for use in the car shocks, damping washing machine vibration, prosthetic limbs, exercise equipment, and surface polishing of machine parts. ER are mainly being developed for use in the clutches and valves, as well as engine mounts designed to reduce noise and vibration in the vehicles. Shape memory alloys:- Shape memory alloys (SMAs) are the metals, which exhibit two intresting unique properties, pseudo-elasticity, and shape memory effect. Arne Olander first observed these unusual properties in 1938 (Oksuta and Wayman 1998), but until the 1960s were no any serious research advances made in the field of shape memory alloys. The most effective and widely used alloys includes-NiTi (Nickel Titanium), CuZnAl, and CuAlNi. The unusual properties mentioned in the above are being applied to a wide variety of applications in the number of different fields. Shape memory alloys use ) pH sensitive polymers:- pH sensitive or pH responsive polymers are the materials which responds to the changes in the pH of the surrounding medium by varying or changing their dimensions. Such materials either swell or collapse depending on the pH of their own environment. These behaviour are exhibited due to the presence of certain type of functional groups in the polymer chains. There are only two kinds of ph sensitive materials:- one that have acidic group (-COOH, -SO3H) and swells in basic pH, and others that have basic groups (-NH2) and swells in acidic pH. Polyacrylic acid is an example of a former and Chitosan is an example of a latter. The mechanism of response is just same for both, just the stimuli varies. Their response is triggered due to the presence of ionisable functional groups (eg -COOH, -NH2) which get ionized and acquires a charge +/- in a certain pH. The polymer chains are now having similarly charged groups which causes repulsion and thus the material expands in dimensions. The opposite of this happens when pH changes and the functional groups loses their charge hence the repulsion is therefore gone and the material collapses back. These materials are being widely used for controlled drug delivery systems and biomimetics Halochromic material:- Halochromic materials are the materials which changes colour when pH changes occurs. The term chromic is defined as the materials that can change their colour reversibly in the presence of a factor. In this case, the factor is pH. The pH indicators have this type of property. Halochromic substances are suited for use in environments where pH changes occur very frequently, or the places where changes in pH are most. Halochromic substances can detect alterations in the acidity of substances, eg- detection of corrosion in metals. These substances can be used as indicators to determine the pH of the solutions of unknown pH. The colour obtained is compared with the colour obtained when the indicator is mixed with solutions of known pH. The pH of the unknown solution can then be estimated. Obvious disadvantages of this type method include its dependency on the colour sensitivity of the human eye, and those of unknown solutions that are already colour can be used. example of halochromoic The colour changes of halochromic substances occur when a chemical binds to existing hydrogen and hydroxide ions in solution. Such bonds result in changes in the conjugate systems of the molecules, or the range of electron to flow. This alters the amount of light absorbed, which in turns results in a visible change of colour. Halochromic substances does not display a full range of colour for a full range of pH because, after certain acidities, the conjugate system does not changes. The various shades resulted from different type of concentrations of halochromic molecules with the different conjugate systems. (6)Dielectric elastomers (DEs):- Dielectric elastomers are the smart material systems which produces large strains (even up to 300%) and belong to the group of electro active polymers (EAP). Based on their simple principle of working dielectric elastomers actuators (DEA) transform electric energy directly into the mechanical work. DE are lightweight, and have a high elastic energy density and are investigated since the late 1990s. Many of its potential applications exist as prototypes. Every year in spring a SPIE conference takes place in San Diego where the newest research results concerning DEA are exchanged between. Self-healing materials:- These materials are the class of smart materials that are having the structurally incorporated ability to repair damage caused by mechanical usage over time. The inspiration comes from the biological systems, which have the ability to heal after being wounded. Initiation of cracks and other types of damage on a microscopic level have been shown to change the thermal, electrical, and acoustical properties, and eventually lead to the whole scale failure of these materials. Usually, cracks are mended by hand, which is difficult because cracks are often hard to detect. A material (polymers, ceramics, etc.) that can intrinsically correct the damage caused by normal usage could lower production costs of the number of different industrial processes through longer part lifetime, reduction of inefficiency over time caused by degradation, as well as prevent costs incurred by material failure. For a material to be called as self-healing, it is necessary that the healing process shall occur with out human intervention. Examples shown below include healing polymers that are not self-healing polymers. Example of self healing Temperature-responsive polymer:- Temperature-responsive polymer is a polymer which undergoes a physical change when an external thermal stimulus is presented. Their ability to undergo such changes under easily controlled conditions makes this class of polymers fall into the category of smart materials. These physical changes can be exploited for many analytical techniques, especially for separation chemistry. After numerous investigations of poly(N-isopropylacrylamide) (poly-NIPAAm), there was a sparked interest in the applications of this and many other stimuli-responsive polymers. There have been extensive research in the applications of intelligent polymers for use as stationary phases, extraction compounds, surface modifiers, drug delivery, and gene delivery. Temperature responsive polymer Applications of smart materials There are many possibilities for smart materials and structures in this world. Engineering structures can be operated at the very limited of their performance envelopes and to their structural limits without fear of the exceeding either. These structures can also give maintenance engineers a full report on the performance history, as well as the location of the defects, whilst having the ability to counteract the unwanted or potentially dangerous conditions such as excess vibration, and effect self repair. Smart Materials in Aerospace:- Some materials and structures are termed sensual devices. These are structures which can sense their environment and generate data for use in health and usage monitoring systems (HUMS). Today the most well established application of HUMS are in the field of aerospace, in the areas such as aircraft checking. An aircraft constructed from a sensual structure could self-monitor its performance to a level beyond that of current data recording, and provide ground crews with the enhanced health and usage monitoring. This would minimise the overheads associated with HUMS and allow such aircraft to fly for more hours before any human intervention is required. Smart Materials in Civil Engineering They can be used in the monitoring of civil engineering structures to assess durability. Monitoring of the current and long term behaviour of a bridge would lead to enhanced safety during its life since it would provide early warning of structural problems at a stage where minor repairs would enhance durability, and when used in conjunction with structural rehabilitation can be used to safety monitor the structure beyond its original design life. This will influence the life costs of such structures by reducing upfront construction costs and by extending safe life of the structures. Sensual materials and structures also have a wide range of potential domestic applications, as in food packaging for monitoring safe storage and cooking. The above example addresses only sensual structures. However, the smart materials and structures offer the possibility of structures, which not only sense but also adapt with their environment. Such types of adaptive materials and structures benefit from the sensual aspects highlighted earlier, but in addition have the capability to move, vibrate, and exhibit a multitude of other real time responses. Potential applications of such adaptive materials and structures range from the ability to control the aeroelastic form of an aircraft wing, thus minimising drag and improving operational efficiency, to vibration control of lightweight structures such as satellites, and power pick-up pantographs on trains. Ken Materials Mechatronic smart structures have demonstrated the capability of its technology, but raise the important issue of the complexity of the resulting system. This smart type of structures contains a multitude of different materials, and in the case of sensual structures it will generate large amounts of data. This increase in complexity has been described as the spaghetti syndrome, and has led to the proposal for an alternative type of smart structure based on the concept of ken materials (the Chinese characters which means wisdom, structure, monitoring, integration and benignity is being pronounced ken in the Japanese language). Such structures will move functional integration into the constituent engineering materials by themselves. Some of the practical examples of ken materials exist at present, although a structural composite based on this concept had been developed in Japan. This is a carbon and glass fibre reinforced concrete which able to monitor concrete structures by using only the structural reinforcing fibres, thus reducing the complexity of the system. (4) Structural Uses (a) Active control of structures The concepts of the adaptive behaviour have been an underlying theme of active control of structures which are subjected to an earthquake and other environmental types of loads. The structure adapts its dynamic characteristics to meet the performance objectives at any instant. Sun and Sun (vi) used a thermo mechanical approach to develop a constitutive relation for bending of a composite beam with a continuous SMA fibers embedded eccentric to neutral axis. The authors finally concluded that SMAs can be successfully used for the active structural vibration control. Thompson(iii) also conducted an analytical investigation on the use of SMA wires to dampen the dynamic response of the cantilever beam constrained by SMA wires. (b) Passive control of structures Two families of the passive seismic control devices which are exploiting the peculiar properties of SMA kernel components has been implemented and tested within our MANSIDE project (Memory Alloys for New Seismic Isolation and Energy Dissipation Devices). They are the Special braces for the framed structures and isolation devices for the buildings and bridges. (c) Smart Material Tag These smart materials tag can be used for composite structures. These tags can be monitored externally throughout the life of those structures to relate the condition of internal material. Such measurements as stress, moisture, voids, cracks and discontinuities might be interpreted via a remote sensors. (d) Retrofitting SMAs can use as self-stressing fibres and therefore they can be applied for retrofitting. Self-stressing fibres are the ones in which the reinforcement is placed into the compositenon-stressed state. A prestressing force is therefore introduced into the system without the use of large mechanical actuators, by providing SMAs. These materials thus do not need specialized electric equipments nor do they create safety problems in the field. Treatment can be applied at any time after hardening of matrix instead of during its curing and hardening. So the Long or short term prestressing is introduced by triggering the change in SMAs shape using temperature or electricity. The Future The development of true smart materials at the small atomic scale is still progressing a little, although the enabling technologies are under the development. These require the novel aspects of nanotechnology (technologies which are associated with materials and processes at the nanometre scale, 10-9m) and the newly developing science of shape chemistry. Worldwide, a considerable effort is being made to develop these smart materials and structures. The technological benefits of such types of systems have begun to be identified and, demonstrators are therefore under construction for a wide range of applications from space to aerospace, to civil engineering and to domestic products. In many of above, these applications, the cost benefit analyses of such systems are yet to be fully demonstrated. The Office of Science and Technologys Foresight Programme has recognised these types of systems as a strategic technology for the future, having considerable potential for creation of wealth through the development of various unknown products, and performance enhancing the existing products in a broad range of the industrial sectors. The concept of engineering materials and structures which respond to their own environment, including their human owners, is somewhat an alien concept. So it is therefore not only important that the technological and financial implications of these materials and structures are addressed, but also issues associated with public understanding and acceptance.Techno-democracy could only come about only through education and exposure of the general public to these technologies. However, such a general acceptance of smart materials and structures may in fact be more difficult than some of the technological hurdles which are associated with their development. A new smart materials process Multiple Memory Material Technology developed by University of Waterloo engineering researchers promises to revolutionize the manufacture of diverse products such as medical devices, microelectromechanical systems (MEMS), printers, hard drives, automotive components, valves and actuators.

Marketing Plan for a Pest Control Company Essay

Executive Summary: One of the major tasks that need to be recognized by a pest control company is to create awareness among the business firms and the residents and to improve on the market offerings and services to deal with the problem of pests. The pests could include the rat control at domestic premises, bird control, household and nuisance pests which include cricket, ants, cockroaches, beetles; animal pests which include mice, snakes, stray dogs and cats; disease vectors like spiders, moths, bees, mosquitoes etc. The company should highlight its profile and indicate its presence and communicate to the target audience that they offer the pest control services at competitive prices than other service providers. Based on the customer satisfaction survey conducted it was clear that the level of satisfaction was lower and the areas which required improvement was in the follow up service, provide more detailed information about the product and allow better and faster response time. Thus the pest control company has to regularly carry out surveys on satisfaction and the needs and wants of the target groups. Environmental Analysis: The marketing plan needs to get insight into the health and environmental safety looking towards appropriate pest identification and its management along with concern towards storage of the pesticide, transportation, its usage and the disposal factor. The pest control company should identify and create awareness of the reduction of pesticide usage and to enhance the protection of the environment with minimum contamination of the environment by being economical which is possible only if the company identifies efficient pest management and control techniques there by complying to the necessary regulations and the laws. SWOT Analysis: The opportunities and threats which the pest control company will face are the probable dimensions and changes that the market will be affected by, the competitive forces and the buying dynamics of the consumers and identification of the target audience are the crucial factors which need to be considered and tapping upon the un-noticed market segment by keeping the eyes open and being focused. The weakness would be in terms of the double-income household sector whose availability and access to is difficult for the companies to approach during their business hours. Another weakness the company faces is on the pricing strategy where in based on the differences in the climate from place to place, the price will be fixed upon. Marketing Objectives: The pest control company’s main objective should be to define their target segment which could be the private house owners, private landlords, and private tenants, local business houses by increasing awareness among them by implementing a strong marketing and communication plan on the measures of pest control service that will help in protecting the goods, property, environment and public health from pests. The firm should also try to enhance upon their professionalism to ensure customer focused service and increase the customer satisfaction levels. Improve value for money and generate higher income for business houses or pest control service providers by not compromising upon the highest quality within the limits of the budget and the financial constraints. Marketing Strategies: In order to hatch upon a good marketing plan the pest control company needs to learn the fine art of selling their services. The firm initially can start with cross marketing which involves educating the present clients or customers about the added offerings so that no extra costs are incurred on marketing and the existing clientele will indeed help in getting most of the business. The firm will focus upon the current marketing channels and adopt a concentrated marketing effort which includes websites,  Ã‚   advertisements, logos on trucks, making a thorough presentation to the target audiences by identifying the right kind of message that needs to be positioned in their minds. Some additional strategies that could be adopted are: Use Traditional methods: Market the add-on services on the yellow pages of the directory, running on newspaper or radio ads or leaflets / flyers or billboards. Network Marketing: This is a strong marketing technique which deals with reaching out to the references provided of other businesses or house owners by either distributing postcards and leaflets and coupons to every customers irrespective of their need so that at least when they spread the word of mouth publicity is guaranteed. Personal Approach to train and demonstrate the masses: Setting up meetings, workshops, presentations, seminars with the prospective clients at various clubs and organizations would depict the authenticity of the marketing approach. Need Identification and Be Focused: The Company should identify on its own if any group of the target market require the pest control mechanism to be implemented which will give a positive impressions to the audiences that they will be provided with proper after sales support. Encouraging to have ones own website development for creating awareness with full of content and information can make the online business advance in its sales margin, provide wider choices to the consumers and deal with those who encountered lots of confusion by projecting strong messages with a catchy brand name and servicing their queries 24/7.

Current Events in Business Research Edit

Identifying Research Problem The first step and perhaps one of the most critical steps in carrying out cuisines research is to isolate and identify the problem. In the research study we are considering the problem identified is how a company can be assisted in accurately predicting short and long term sales forecasts by analyzing factors that affect the sales performance of its life insurance agents. By analyzing this data the goal is to produce a predictive model of agent and agency performance in an attempt to figure out the most important predictors of successful sales performance.This model would allow increased focus and training based on the predictors to maximize sales by the life insurance agents and their prospective agencies as a whole. Research Method Used The type of method used in the study is the reporting study type. Using this method the researchers considered characteristics of agents including formal education, professional education and various types of training us ed in the industry. The researchers also considered other studies in an effort to provided baseline and comparison models to use in helping develop their hypothesis.How Research is Solving the Problem This study went beyond what other studies failed to do, because it provided further analysis and comparative data to further study and investigate radioactivity. Much of the prior research seemed to only measure certain factors e. G. Behavioral, tenure, and education. This study looked at both sales and commissions for home service agents and regular agents because of the significance in number Of policyholders and leads.They study required data to be collected by contacting area agencies and having those agencies complete questionnaires on each of their sales agents with at least one year of contract. The final data was compiled from seven local agencies including Commonwealth Life Insurance Company and The Prudential Life Insurance to name a few. The study described its weakness for data that was often time hard to evaluate and not readily available or hard to measure. For instance, the study about agents with formal education, professional education and specific training showed no effect on production.The benefit of the study was that it was able to analyze possible factors that were believed to have an effect on an insurance agent's productivity. The approach of this study used two research techniques. It used basic a reporting study that summarized data to compare findings on the topic collecting their own independent analysis and used only data that was objective. The article referenced previous studies and data available on the subject, and then relied on its own findings and research. Over the years there had been research that suggested other causal affects of an agent's productivity.In this effect the study also used explanatory research because it compared prior studies and looked at the hypothesis that caused the inability to increase productivity. Th e study required data to be collected by contacting area agencies and having those agencies complete questionnaires on each of their sales agents with at least one year of contract. The final data was compiled from seven coal agencies including Commonwealth Life Insurance Company and The Prudential Life Insurance to name a few.